Digital for Dummies

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SERP – The Search Engine Results Page is the list of results provided by a search engine after a search query is made. Essentially, if you are looking for where your website ranks as the “Best Digital Marketing Agency”, a SERP report will let you know that your website is ranked #4 – meaning that your website is in the fourth position on the first page.

Lurker – A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.

Viral Marketing – This is a way of marketing in which the audience is encouraged by companies to pass on their content to others for more exposure. Usually, a successful viral marketing campaign has an easy share functionality. If you had to pay a lot to generate awareness, it wouldn’t be considered “Viral Marketing” (it would be considered paid traffic).

Keyword Stuffing – This is the practice of using too many keywords in content in the hope that this will make it more visible on search engines. You will be penalized by search engines if you resort to this. Never stuff your content with keywords; just provide great and valuable content.

CPM – Cost per Thousand is a pricing model where advertising impressions are purchased and companies are charged according to the number of times their ad appears per 1,000 impressions. It’s definitely a favorite form of selling ads by publishers because they get paid just by displaying ads. The CPM model only really makes sense if you are trying to increase brand awareness.

Flash Mob – This is a large group of people who assemble suddenly in a public place, perform an unusual and often pointless act for a brief time, then quickly disperse. The term is generally applied only to gatherings organized via telecommunications, social media, or viral emails.

Canva – Canva is an easy-to-use design tool for non-designers and designers alike. It offers several templates that adhere to the required dimensions for sharable social images on Twitter, Facebook, Instagram, etc.

AddThis – AddThis is a web-tracking technology company that offers a wide range of social media and content tools – from responsive sharing buttons to custom follow buttons to recommended content plugins – designed to help you increase engagement on your website and earn more followers on social media.

Clickbait – This is a term used to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the “curiosity gap” by creating just enough interest to provoke engagement.

Inbound Marketing – A style of marketing that uses permission-based marketing techniques to get found by potential customers, convert them into leads, customers, and advocates, and then analyze the process along the way. Inbound marketing leverages tactics and tools such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, marketing automation, surveys, personalization and CRM.