As the internet usage across the region continues to rise, so does a client’s online advertising budget.
Profitable ROI is generated through genuine and sustainable consumer engagement. To achieve this it is vital to identity the desired consumer segment and to present it with relevant content via the most appropriate media. As your media partner Dotmena facilities and activates these crucial elements to ensure maximum ROI.
COLLABORATION?
We study, analyse and assess your target group’s behaviour to ensure we match your offering with their needs.
Consistency and cohesion are vital to effective consumer communications so very happy to liaise and collaborate with your other marketing partners too. We can add our expertise and resources to theirs to create an even more meaningful brand connection with your consumers.
WE DELIVER
Premium Media – we sell a global portfolio of the region’s best known and most respected websites, and offer the facility/affording brands/advertiser full/open access to new media owners/publishers in any world market on behalf of a client or agency.
Campaign Management – managing complex online campaigns across borders, using industry-standard tools.
Technology and Creativity – through partnerships with market-leading rich media innovators we deliver creativity and deep consumer engagement
Advertising Solutions
Rich Media
Introduce your Ads/executions/creative with dynamic features that will enhance and enrich the engagement with your online consumer. Video, sound, interactive interface, dynamic motion, and other rich media will boost your campaign performance and user-interactivity to intensify the consumer experience.
Key Word Targeting
Uses keywords relevant to your product or service in website and ad copy to achieve a top listing in the search engines.
Microsite
A microsite (sometimes known as a minisite) generally refers to a small website that is the off-shoot of its parent website. It is considered a separate entity as it may present different information and even have a different URL. So for example, an art gallery will have its main website but when they have a special exhibition they will create a microsite with specific information on it. This would normally be linked from the home page.
Mobile App
Most Dotmena sites have their own dedicated mobile applications which advertisers can also use to reach targeted audiences via mobile.
We can create mobile apps for clients.
E-mail marketing
Dotmena has a total of 500,000 unique subscribers across its large network. E-mail shots allows you to reach out to consumers with personalized, relevant and dynamic messages.
Special operations
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Advertising Network
Glossary
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