In The News

Regional Programmatic

Why the MENA region’s programmatic advertising industry is on the cusp of a breakthrough.

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Tug Of War

Ad blocking, put simply, consists of browser plug-ins that block all ads that appear on websites – typically at the top or sides.

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ON THE FENCE

Alex Wilkinson, mobile manager at Platform 5, on why the region needs to adopt geo-fencing.

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TWO-FACED

Jessica Womack, associate digital director at UM MENA, on why native ads have an image problem

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Digital for Dummies

WHAT IS BANNER PERFORMANCE ?

Banner performance is the analytical breakdown of how a banner advertisement, placed on a certain website, is performing.

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Newsletter – Q1 2015 issue

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Putting online spend to good use

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Newsletter – December 2014 issue

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Is digital really allowing us to see what was so far being kept hidden?

DOWNLOAD – http://bit.ly/18qFxgo

 

Newsletter – October 2014 issue

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How can media agencies best vintegrate online and offline

DOWNLOAD – http://bit.ly/1uxdh07

Newsletter – July 2014 issue

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How to turn luxury brands into digital goldmines

DOWNLOAD – http://bit.ly/1z7ATwh

Newsletter – May 2014 issue

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What the new mind-boggling technology means for the whole industry

DOWNLOAD – http://bit.ly/1zs9M2y