Regional Programmatic
Why the MENA region’s programmatic advertising industry is on the cusp of a breakthrough.
Tug Of War
Ad blocking, put simply, consists of browser plug-ins that block all ads that appear on websites – typically at the top or sides.
ON THE FENCE
Alex Wilkinson, mobile manager at Platform 5, on why the region needs to adopt geo-fencing.
TWO-FACED
Jessica Womack, associate digital director at UM MENA, on why native ads have an image problem
Digital for Dummies
WHAT IS BANNER PERFORMANCE ?
Banner performance is the analytical breakdown of how a banner advertisement, placed on a certain website, is performing.
Newsletter – December 2014 issue
Is digital really allowing us to see what was so far being kept hidden?
DOWNLOAD – http://bit.ly/18qFxgo
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