Publishing Solutions
We deliver
- A genuinely regional network spanning Dubai, Abu Dhabi, Riyadh, Jeddah, Beirut, Tunis and Algiers.
- A highly experienced, supremely effective business development team
- Full transparency, full accountability
- Long established relationships with clients and advertisers
- Detailed sales and evaluation reports
- Maximum exposure and stand out for brands
We provide the following solutions:
Site Representation
For publishers wishing to monetize their MENA traffic Dotmena’s media/site presentation model offers:
- Wider sales reach/business development opportunities
- A more cost and time effective business model
- Direct access to key decision makers
- Maximum ROI media rich solutions and precise targeting
- Dedicated account management and client servicing
- Preferred status and maximum priority for your brand due to our highly selective partnership
model which comprises established, respected and accountable media only. - Clarity, not clutter.
Benefits of being part of Dotmena include:
- Real time customer service
- Membership of a highly effective network
- Increment marketing opportunities for sites through print and digital
- Leverage mutually beneficial reciprocal marketing agreements
Service levels and KPI
While we expect that the Service Provider will keep the Media Partners fully informed of any developments, site hits, demography of its readers, peak time, any major sponsorships and related opportunities. Dotmena suggest the following KPI, which we propose to incorporate within our reporting system:
- Qualititive and Quantitative performanceJust to expand on this qualitative KPI will include type of advertisement, material, relevance to the portal, variety of brands by industry, selection relevance to the medium, geographical area, look and feel etc. Within quantitative KPI we will evaluate our performance against our own targets, longevity of any specific campaign, loyalty factors, and various analyses which will include rate factor, average revenue by period, by medium by specific opportunity
- Ratio of New vs. Returning Customers
- Total proposal Sent vs. rate of Response vs. average turnover by proposal
- Average value per booking
